Aleborba

Bis Chocolate

KRAFT FOODS | Product website and campaign @ OgilvyOne São Paulo

In Brazil, the word “Bis” means “once more”, which is the usual reaction of someone eating a Bis bar: eat another one. With the concept of “Disguise your Bis”, both campaign and website play with the act of hiding your chocolate from other people who may want to steal them from you.

Website: Design / Art Direction / Illustration (Papertoys by Carlo Giovani)

The website plays with paper toys specially designed to hide each one of your Bis chocolate, either in a single little bar or the entire box.

Dove Go Fresh

Unilever | Product website and campaign @ OgilvyOne São Paulo

Design / Art Direction

The website and online campaign support the release of Dove's new fragrances using the concept of "Fresh Messages". On those pages, users were able to send messages to friends through the MSN Messenger banner area, as described in the presentation video:

Hellmann's Mayonnaise

Unilever | Product website and campaign @ OgilvyOne São Paulo

Concept / Design / Art Direction (Illustration by Estudio Alice)

This was a new intro for Hellmann‘s Brazilian website, which consisted on illustrated animations which dismistify the product effects explaining the truth behind four popular myths associated with mayonnaise. View project

UOL Sports Scoreboard for iPad

UOL | iPad Application @ UOL

Concept / Interface design

UOL is the leader news portal in Brazil, and they wanted to extend the services of their previous iPhone application for Soccer scoreboards. Therefore, they developed the iPad application, with extra features and a more dynamic interface. Download app

UOL Elections Scoreboard for iPhone

UOL | iPhone interface @ UOL

Concept / Interface design

UOL published a special scoreboard to cover the counting of votes for Brazil‘s 2010 general elections for president, senators, the congress and governors. The pages were specially designed for iPhones and displayed results as they were oficially spread in real-time. View on iPhone

GRAACC 8th Running & Marching

GRAACC | Logo and 30‘‘ TV Spot @ OgilvyOne São Paulo

Concept / Illustration / Storyboard / Art Direction (video produced by Bossa Nova)

Logo and 30‘‘video promoting the annual event which raises funds for the non-profit organization that supports children and teenagers with cancer, and also developes research for the cure of the disease.

Telecine film premiere website

Telecine Cable Channel | Promotional website @ OgilvyOne São Paulo

Design / Art Direction

Promotional website for the premiere of “Indiana Jones and the Kingdom of the Crystal Skull” at Telecine movie channel.

Sonho de Valsa website

Kraft Foods | Product website @ OgilvyOne São Paulo

Design / Art Direction

Layout proposal for the new Sonho de Valsa chocolate‘s website.

Intimus Gel - Amiga Intimus website

Kimberly-Clark | Customer relationship website @ OgilvyOne São Paulo

Design / Art Direction

Layout proposal for a customer relationship website for girls who were potential target for the product‘s teen segment.

"Polaroid" campaign

ABRAZ - Alzheimer Brazilian Association | Interactive banner

Motion design

More than one million of Brazilians have Alzheimer‘s disease. Interacting with the user‘s webcam, this banner was created to alert people that treatment starts with information.

Ad text:
1. Make a pose and press the button.
2. Imagine... 2the memories of your life disappearing.
3. Did you know that this is the reality of 1 million Brazilians?
4. Alzheimer‘s disease: the treatment begins with information. Click.

See banner

Happy Easter card

Itaú Bank | Employee communication campaign

Concept / Art Direction / Motion Design (Illustration by René Cardillo)

Online interactive card for employees celebrating Easter holidays. In that card, each user could customize the space with illustrated objects.

Ad text:
1. Easter is a time for living the new. Click at the symbols below and see what you can create.
2. Click and drag the objects to customize the space.
3. Enjoy your ability to create everyday. Happy Easter.

See card

Móoca em Monóculos

Academic project | Photography

Concept / Photography / Production

The objective of the project was to create a narrative of the city from a tourist perspective. I decided to photograph a neighbourhood i did not know then, called “Móoca”, which is an old district first occupied by italian immigrants, and which still keeps the same old atmosphere.

To match the narrative theme, the chosen format to exhibit the pictures was an old object called “monóculos” (in portuguese), just like the image in the left.

See project